Are You Ready To Take Your
Business To The Next Level?
My proven workshop will give you the insight you need to find new customers,
make more money from the customers you already have, lead your team to new heights, launch into new markets, hire
the right people, capitalize on your investments, make a bigger impact in your community, have more time for your
family, become a highly-profitable business and more!
Register NOW and get over 12 bonus hours of live assistance from the authors of the...
Stage 2 Owner's Manual Making the Transition from Entrepreneurship to Enterprise
Tools & Tips for Overcoming Your Company's Growing Pains
Think of it as a master class on making your
company more fun, exciting and rewarding. Dave and Randy will reveal things they've never shared
about regaining or continuing your remarkable success during “Stage 2” - when neither
start-up nor large corporate practices are quite the right fit.
FROM: Dave Haviland
Dear Business Owner,
I know you have big dreams for your company, and I want to invite you and your team to
an amazing workshop that will help you make measurable progress toward turning those dreams into reality.
What type of goals can we help you move toward? They might involve growth for
your company, or launching new products, or giving yourself and your team more pay and more time off. Or
perhaps you want to retire early, with a business that has exit value.
Introducing Stage 2 Insight for established small business owners and managers
who are serious about quickly going to a whole new level of personal and business success.
Want To Know The BIGGEST DIFFERENCE
Between The Top 2% of Stage 2
Business Leaders And Everyone Else?
The difference is simply this: those in the top 2% know exactly how to deal with Stage
2 issues. Unlike everybody else, they realize their business has changed fundamentally, and they look at it
from a new perspective.
That's why I'm writing this letter to you today.
I want you to know what the most successful Stage 2 business owners know. I want to see
you getting a steady stream of profits, doing work you love, making an excellent income year-after-year, and
having the total freedom that can be yours as a successful Stage 2 business owner.
You've worked too hard and come too far to have it any other way.
You're Probably A Lot Closer to Making
A Breakthrough Than You Realize
I've spent the last 16 years consulting and advising small business owners and
managers on how to improve and grow. Time and time again, I've seen insight into Stage 2 lead to one major
deal, one new strategy, one key contact, or one new idea that has made all the difference.
Insight into Stage 2 doesn't come by accident. It only comes to those who invest
time and money learning exactly why and how it's different than any other stage of the business
lifecycle.
How about you?
Are you continuously learning and improving your Stage 2 business insight? I hope so,
because it's one of the biggest traits mega-successful busines owners have in common. No matter how much
they've accomplished, they're always open to new ways of looking at their challenges and using that
insight to refine their approach.
Who Am I and Why Can I Help You
Make a Breakthrough In Your
Business And Personal Success
Dave Haviland
My name is Dave Haviland, and I’ve dedicated the past 16 years of my life to helping
Stage 2 leaders navigate the big shifts they must understand to achieve further growth. Along the
way, I help them change the dynamic so that their personal situation gets better too, which is what they
expected from growth in the first place.
Even while we've been saddled with this terrible economy, I’ve been responsible
directly or indirectly for strategies that have generated over $50 million in new revenues, $10 million in
new profits, and $15 million in new investment for the small number of consulting clients I can handle
personally.
I'm also co-author of the Stage 2 Owner's Manual, a multimedia guide to making the
transition from entrepreneurship to enterprise. It's packed with tools and tips to help Stage 2
companies overcome their growing pains.
Here’s what some of my clients and colleagues say about me:
Impressive
“As a CFO for several small and mid-size companies, I am impressed with
Phimation’s knowledge of the challenges facing Stage 2 companies. The hurdles Phimation
highlights are exactly what I see at my clients every day, but often my clients don’t know where to
start. Phimation explains the deeper strategies that make companies more profitable, and the strategic
models that leaders need to take the right steps.”
-Sheri Pawlik, B2B CFO
We May Have Been Able to Avoid So Many Avalanches
“Hi Dave. I have read the chapters and I am going through the videos
now...and I have to say...have you just been watching us? Honestly, we have been experiencing
everything you describe...and certainly this month has been quite a pivotal time in our business where I
can see if we had some strategies in place we may have been able to avoid so many
avalanches.”
- Visionary & Co-Founder, Internet Marketing Firm
The Best Source of Knowledge and Wisdom
“When your company moves from startup to second stage
growth, you don’t have the luxury of being an amateur manager. You’re a professional
CEO and you need to learn from the best.
Phimation offers tremendous resources. Based on my experience going from
$1M to $6M, they may be the single best source of knowledge and even wisdom that you’ll need to
become the professional CEO your company needs you to be.
Their Stage 2 Owner’s Manual is like a cheat sheet on how to keep
your company on track and growing through that tough time that every business hits AFTER you survive
startup.”
-Don Hicks, President & CEO, LLamasoft, Inc.
I Wish You Would Have Offered Me the Book 4 Years Ago
“Hi David. I wish you would have offered me the book 4 years ago when
we began the whole transition discussion and process. I say this because it suggests some things we
could/should have done to minimize the issues we are having.
It occurs to me that it might be well for the entire company to read/have a
course in/or in some way have a clear understanding of what a Stage 1 to Stage 2 transformation
requires.”
-Founder & Chairman, Plastics Engineering Company
Invaluable
“As the former owner of a Stage 2 business, and
the director of a program for start-up entrepreneurs, Phimation's thinking on how to make the jump
from start-up to Stage 2 is invaluable. Sure, many entrepreneurs eventually figure things out - but
not without a lot of mistakes and learning. With Phimation's strategic insights, Stage 2
companies accelerate their results and avoid some major mistakes that many leaders make.”
-Diane Durance. Executive Director, Great Lakes Entrepreneur Quest; Former
Owner, Lexicon Publishing
I’m also regularly featured in publications such as Inc., The Street, The
American Management Association, B2Buzz, and locally in Southeast Michigan where I live, Crain's Detroit
Business, WJR and WDET.
I don’t want to sound like I’m bragging, but I don't know anyone who
has focused on the unique nuances of Stage 2 as closely as I have. And frankly, I don't need to
provide this workshop. I have a very busy and successful consulting practice. But this is my
contribution to our economic revival. I can help you, help our economy, and expand my impact all at the
same time. It's win-win-win.
As the Principal of Strategic Change Advisors, Randy is an expert
in what it takes to initiate and implement change. He's also extremely talented when it comes to
capturing consulting experience in useful packages. You wouldn’t be reading this now if it
weren’t for him. I'd still be totally focused on individual consulting projects.
In addition to co-authoring the Stage 2 Owner's Manual,
Randy created Stage 2 Insight with me. His 25 years of business experience as a founder and CEO of
start-ups, as a Stage 2 business executive, and as a consultant to both small and large corporations adds
an invaluable perspective on where you're coming from and where you're tying to go.
Randy Albert
One of the most powerful things about the workshop is that Randy and I bring
fresh eyes and over 40 years of combined experience to your business. We're highly attuned to the
unique challenges you're facing, and can often help you see a new approach that helps you drive better
results more efficiently. It’s one of the things we do best, and it’s why we love working with
people like you.
Get Stage 2 Insight For Your Whole Team
We've designed a simple and extremely efficient 3-part program to help
you achieve your goals in Stage 2:
#1) Our Stage 2 Insight program begins with an independent study
Mini-Course your entire team can use to get oriented to the unique challenges of Stage 2 immediately
upon registration.
#1) The cornerstone of Stage 2 Insight is a powerful self-guided Workshop that
includes assessments, strategy frameworks, and implementation tools you will use to get your team headed in the
right direction in less than one day. If you do nothing else, the workshop will pay dividends for years
to come.
#2) Along with the workshop, you'll get the Stage 2 Owner's Manual, a
resource which will save you untold hours of frustration searching through and adapting resources created for
start-ups and large corporations and thousands of dollars hiring consultants who don't understand the
unique challenges of Stage 2.
Stage 2 Insight Provides the SHIFT™ You Need to Achieve Further Success
The vast majority of Stage 2 companies are led by the founder or subsequent
generations of the founder's family. While you and your team may not be “professional”
managers, you are VERY successful business people. It's an extraordinary accomplishment to get a
business past start-up, and as leaders who have done it, you are rightfully confident in your
abilities.
But that confidence is an Achilles' heel for most Stage 2 leaders. What
made you successful in Stage 0/1 no longer works in Stage 2. You must SHIFTTM your thinking:
S
- Strategies appropriate to Stage 2
H
- Honesty about your blindspots and your need for help
I
- Insight that changes the way you look at problems
F
- Frameworks that simplify and clarify your path forward
T
- Tools that work in Stage 2
Take 3 minutes to watch this video for a detailed overview of the shifts we'll
help you and your management team understand:
Here’s What You’ll Get When You Register For Stage 2 Insight
Quick Start Guide. Let's face it, we've become an instant gratification
society. Even though the workshop can be held within days of registration, waiting for it may seem
like forever when you're ready to act now. We've put together this 1-hour standalone
mini-course that will help you and your team get oriented to the unique challenges of Stage 2 right
away.
Small Business/Big Shift Workshop. This self-guided workshop can be completed in 1/2 day or
three modules lasting approximately 1 hour each and includes:
Detailed agenda and discussion guide enabling you to lead your team through a proven process based
on powerful change management models and adult learning principles to truly internalize the new rules
of Stage 2. (What are the new rules? Watch the video above.)
One hour of videos you will use throughout the workshop to hear directly from Randy and I as well
as an audience of Stage 2 business owners and managers just like you.
Simple assessment covering Stage 2 critical processes and functions that will help you hone in on
the areas of greatest opportunity for follow-on action.
Stage 2 Owner's Manual. One for you
and one for your team to share, provides online access and over 200 pages of cheat sheets, key concept
articles, annotated slide presentations, assessments, templates and videos that serve as the
workshop's courseware. In addition, it provides benefit far beyond the workshop:
Reference Guide. Coming off of Stage 1 success, the new rules of Stage 2 are not
intuitive and are difficult to remember. The Stage 2 Owner's Manual provides a focused and
efficient way to learn and refer back to the new rules.
Business Improvement Playbook. Stage 2 requires more deliberate processes and systems
– and a delicate balance to not over do it. The Stage 2 Owner's manual provides Stage 2
specific frameworks, assessments, and templates to help you improve the value you create for, and
capture from, your customers
Ongoing Training Manual. Your business won't remain static, so why would your
training? With videos, slides, and speaker’s notes for each topic, the Stage 2 Owner's
Manual can be used beyond the boundaries of the workshop to enhance and extend your management training
efforts.
BONUS #1 - Live Q&A With Dave. Coordinate your workshop with my calendar, and I'll
attend live by teleconference for 30 minutes to answer any questions you have about the material you're
covering.
BONUS #2 - 2012 Small Business Trend Report. One of the challenges for Stage 2 companies
is that, because you are serving a broader market (or markets), you are more susceptible to market
forces. This is our take on the trends that are particularly important to Stage 2 companies, and
offers advice to both deal with and take advantage of those trends.
BONUS #3 -Discounted Access to Other Tools and Programs. Purchase
additional copies of the $297 Stage 2 Owner's Manual for your team for just $97 and will receive a 5%
discount on any additional Phimation products.
BONUS #4 - Monthly Webinars. I've saved the best for last. Years ago, Napoleon Hill was
hired by Andrew Carnegie to study the lives of the most successful people in business and report on the
things they had in common. He reported everything in his book “THINK AND GROW RICH.” Hill
discovered great achievers usually have what he calls “a mastermind group” - a group of
people with whom he or she can brainstorm, seek advice, get feedback, be encouraged, and even be held
accountable. Our webinars are each focused on one chapter of the Stage 2 Owner's Manual and are
structured as mastermind groups to address your specific questions:
10-20 minutes of thought-provoking presentation.
40-50 minutes of open Q&A with me and Randy, other Stage 2 business experts we'll bring in
as guests from time-to-time, and the diverse group of Stage 2 leaders participating in the
program.
All webinars are recorded so you'll never miss a session, and they're always available to
you to listen to again. In fact, many of our participants never make a single session yet still
report getting tremendous value because we provide them with the recordings.
Here Are Just Some Of The Highlights Of
What You'll Learn In My Bonus Webinars
Grow Your Business:
How to turn 30 minutes per week into $1 million
How to double your results with half your marketing effort
The sales strategies you need to generate more value for your customers and capture more of
that value for yourselves
5 levers for making your Stage 2 productivity skyrocket
The current trends impacting small business and how to apply them to your strategy
Grow Your Leadership:
7 key differences between Stage 1 and Stage 2 you need to know to unlock the power of your
business
The job description you need to have to be top performing Stage 2 leaders
A proven, powerful model to get your staff to embrace change
The blindspot you have that's holding you back
Grow Your Team:
The talent management approach required to engage and unlock the potential of your staff
11 steps of effective hiring
The compensation system that connects pay to performance
9 keys to turning your innovations into business success
IMPORTANT NOTE!!
You Don't Need To Attend All The Bonus Webinars To Get All The Value From Them
During the workshop, I'll help you determine which are high priority for your entire
team, which are important for someone on your team to cover, and which can be addressed by the recordings whenever
needed.
Plus, each webinar topic is also covered in the Stage 2 Owner's Manual, both in
print and on video.
I just don’t want you to be like those people who go to conferences and
seminars all the time, learn a lot of things, but never do anything with what they know.
While the workshop teaches you the mindset needed to address Stage 2 challenges
effectively, the bonus webinars give you the
opportunity to step back as a team on a regular basis and talk with me and other experts when you are deep into
the implementation of your Stage 2 improvements.
Comments From Program Evaluations
“Very informative. Used many examples to articulate information. Allowed a lot of
communication and interaction with the group"
“Dave and Randy were excellent and hit a lot of points very appropriate for the timing of the
market and where our company is now”
"I registered to understand better why I am the way I am, to understand where I am now, and to
view from a different perspective exactly where I need to go. You have provided a picture and a
map."
“Well laid out, objectives established at the beginning, and follow through was
excellent."
“Validated some of our priorities. Reminded me of a lot we are not doing.”
“Concise - hit the points to think about how you function best and can improve.”
“I thought Dave and Randy provided a lot of insight on Stage 2 - and differences between Stage
1.”
“It really made me think of how to grow business.”
“Some really good 'hands on' ideas.”
The Price of Stage 2 Insight
What should Stage 2 Insight cost? As a concentrated classroom
experience my mini-course, workshop, and webinars add up to over 2 days and could easily run you over $2,000
per person. So to send your entire management team, you'd be looking at an investment of $6,000
- $12,000.
Many of the things we offer are things you can’t purchase separately
from anyone anywhere, but I just went through everything included in Stage 2 Insight, broke it all down,
and then asked myself, what would I realistically charge if I were ever to sell that piece of the program we
deliver separately. So here’s a quick list of what you’re getting to give you a sense of the
incredible value we offer:
Training & Bonuses you'll receive:
Value
Quick Start Mini-Course
$150
Small Business/Big Shifts Workshop
$3,000
Stage 2 Owner's Manual (2)
$594
Live Q&A With Dave
$250
Monthly Webinars
$1,800
Small Business Trend Report
$97
Discounted Access to Other Tools & Programs
$600+
Total Value
$6,491
As you can see in the table above the total value of the program is almost
$6,500. I'm absolutely committed to giving my clients a substantial return on their investment, so
instead of pricing the program at $5,500, $4,500 or even $3,500, I'm making it available to your entire
team for just $2997. Essentially, you're paying for just the workshop and getting everything else - the
mini-course, the Stage 2 Owner's Manuals, live Q&A with me, the webinars, the trend report and other
potential discounts - for free.
Register now by clicking the button below and it will take you to our secure shopping
cart. We accept all major credit cards. You will be provided a link to download all Workshop materials, including
the Quick Start Mini-Course, immediately after completing registration -- and your Stage 2 Owner's Manuals
will be shipped via priority mail within 1 business day.
100% Money-Back Guarantee
I’m so sure
you’ll be thrilled with my Stage 2 Insight program that I offer you this guarantee: Try it
for 90 days, go through the workshop, review the Owner's Manual, and attend up to 3 webinars.
If for any reason you’re not satisfied - if you haven't already gotten a good return on your
investment - simply give me a call and get a full refund. You have nothing to lose!
All I ask is that you actually use the materials I send you and give the program a fair try.
Now, if you've read this entire letter and still haven't decided to
register, consider this.
Let’s assume for a moment you are a really, really, slow learner or
highly resistant to change (neither of which can be true considering what you've already accomplished).
With the Quick Start, the Workshop, the Owner's Manual, the webinars, and all the other bonuses, aren't
you almost guaranteed to get at least one new idea or spark some productive activity that pays back your modest
investment? I'm so confident you'll get that return, I guarantee it unconditionally! Where else can you
get this combination of Stage 2-specific insight?
Answers to Frequently Asked Questions
Q: May I involve a colleague in the program?
A: Absolutely. The program is designed for your entire leadership
team. One price registers everyone.
Q: I have a lot going on right now, and I’m concerned I won’t
be able to take advantage of the program? What should I do?
A: Everyone feels behind. Everyone feels squeezed for time.
You’re not alone in having a lot going on. One of Stephen Covey's 7 Habits of Highly Effective
People is "sharpening the saw." Stage 2 Insight is a quick and easy way for you to sharpen
your saw. And when it comes to taking advantage of the webinars, one of your tasks during the workshop will
be to prioritize the webinars and decide which ones you need to attend as a team, which you want to make sure at
least one of your team covers live, and which ones can wait for the recordings. REGISTER NOW
Q: When are the webinars and the coaching calls - and what happens if I
can’t make one of them?
A: The webinars are held on the 4th Friday of every month from 12:30-1:30pm
Eastern. If you miss a session, or would like to listen again, all sessions are recorded and available to
you by the following Tuesday. REGISTER NOW
Q: Some of the webinars are things I have already done and already know
about, while others are more of what I’m interested in. What should I do?
A: Everyone else is in the same boat. It’s one of the reasons why
webinars are so powerful. We work with high-caliber professionals who have a variety of goals and experience.
That’s what makes the mastermind group concept so productive. You can help people who are trying to do what
you’ve done, and vice versa. The point is to both give and receive. And actually, people learn a lot
by teaching, so even the “giving” is actually getting.
Here’s What You Need to Do to Register
Clicking any REGISTER NOW button or link will take you to our secure shopping
cart. We accept all major credit cards, and you'll receive a link to download program materials, including the
Quick Start Mini-Course, immediately upon registration.
Looking forward to helping you prosper,
Dave Haviland
PS - Whether you want to grow your business or just make it easier
to manage, Stage 2 Insight will give you the ideas, tools, strategies, resources, proven models, and
support you need to make the breakthrough.
“As a CFO for several small and mid-size companies, I am impressed with
Phimation’s knowledge of the challenges facing Stage 2 companies. The hurdles Phimation
highlights are exactly what I see at my clients every day, but often my clients don’t know where to
start. Phimation explains the deeper strategies that make companies more profitable, and the strategic
models that leaders need to take the right steps.” 
“When your company moves from startup to second stage
growth, you don’t have the luxury of being an amateur manager. You’re a professional
CEO and you need to learn from the best.
“As the former owner of a Stage 2 business, and
the director of a program for start-up entrepreneurs, Phimation's thinking on how to make the jump
from start-up to Stage 2 is invaluable. Sure, many entrepreneurs eventually figure things out - but
not without a lot of mistakes and learning. With Phimation's strategic insights, Stage 2
companies accelerate their results and avoid some major mistakes that many leaders make.”
I’m so sure
you’ll be thrilled with my Stage 2 Insight program that I offer you this guarantee: Try it
for 90 days, go through the workshop, review the Owner's Manual, and attend up to 3 webinars.
If for any reason you’re not satisfied - if you haven't already gotten a good return on your
investment - simply give me a call and get a full refund. You have nothing to lose!